Zen and the art of your content marketing strategy

"The person who chases two rabbits catches neither." While this leaves you with tough decisions, take comfort that though this, many of the strongest brands in the world have found real focus and success.

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Is Snapchat right for a B2B digital marketing strategy?

Snapchat seems to be the new cool kid on the block; everyone is on there. Michelle Obama's on there (michelleobama) promoting her recent trip to Liberia, Morocco and Spain to promotion education for girls, and at the other end of the spectrum every Kardashians is on there, every day, letting us know their every move.

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Why your customer retention strategy should be your customer success strategy

Why do your customers stay with you? It's probably not because of the cute memes you post to Twitter. When you actively partner with your customer to succeed it's a win-win situation. Here's how to make customer success your customer retention strategy. 

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Using your brand positioning strategy to break what has always worked.

The marketing you've been doing has been working fine. Up until now. But it's time to go to the next level and untap a new source of growth. Is the thinking behind your Brand Positioning Strategy up to the challenge? 

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The killer agile marketing plan every tech business needs

Your tech business works in Agile, so why not your marketing? Learn how to create a killer Agile Marketing Plan to market more effectively and creatively.

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Business websites: the five golden rules

These days just having a website isn’t enough. Your site needs to be the golden apple that shines from the tree, attracting (and converting) visitors from far and wide. To help you assess whether your website is up to the job, here are our 5 Golden Rules of effective business websites.

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Jennifer ChandlerComment
Dear Inbound Marketing, why do you take so long? From I'm Bored Now.

'Here's to waiting' is the sign off to my all time favourite ad, 'Guinness Surfers'. Turns out there is something in it. Delaying gratification is associated with greater wealth, low levels of substance abuse, a smaller waistline and for B2B tech, a steady flow of leads.

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Jodi GaylardComment
Herd of sheep. Heard of inbound marketing?

Marketers are keen to put things in buckets. For many reasons of course: it makes it easier to run advertising if you’re picking placements to reach ‘B2B tech target market A’, easier to pick an image that represents ‘B2B tech target market A’, easier to do just about anything if you can convince yourself that ‘B2B tech target market A’ will behave like a lovely big flock of sheep guided down the purchase funnel by a pack of helpful sheepdogs.

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The hungry beast that is inbound marketing

It's easy to make B2B inbound marketing into an occasional meal. Much like the way we eat chocolate cake or Roquefort on a small biscuit with a touch of quince paste. Delicious, but not everyday, not even every week.

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