SaaS Marketing is Better with Beta

Releasing a saas product in Beta version feels like an odd thing for a marketing professional who strives for perfection but release we must.

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Zen and the art of your content marketing strategy

"The person who chases two rabbits catches neither." While this leaves you with tough decisions, take comfort that though this, many of the strongest brands in the world have found real focus and success.

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Is Snapchat right for a B2B digital marketing strategy?

Snapchat seems to be the new cool kid on the block; everyone is on there. Michelle Obama's on there (michelleobama) promoting her recent trip to Liberia, Morocco and Spain to promotion education for girls, and at the other end of the spectrum every Kardashians is on there, every day, letting us know their every move.

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Why your customer retention strategy should be your customer success strategy

Why do your customers stay with you? It's probably not because of the cute memes you post to Twitter. When you actively partner with your customer to succeed it's a win-win situation. Here's how to make customer success your customer retention strategy. 

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Using your brand positioning strategy to break what has always worked.

The marketing you've been doing has been working fine. Up until now. But it's time to go to the next level and untap a new source of growth. Is the thinking behind your Brand Positioning Strategy up to the challenge? 

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The killer agile marketing plan every tech business needs

Your tech business works in Agile, so why not your marketing? Learn how to create a killer Agile Marketing Plan to market more effectively and creatively.

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