"The person who chases two rabbits catches neither." While this leaves you with tough decisions, take comfort that though this, many of the strongest brands in the world have found real focus and success.
As a self-help junkie, the beginning of The Revery saw me swimming in a 50m pool of business books and seminars. One of the big stand outs in the chlorine packed body of information was the saying ‘Ready-Fire-Aim’. The thought behind R.F.A is that a lot of good stuff doesn’t happen because people wait to get everything perfect before they ‘shoot’.