The success of brands like Apple, Xero and Google have proved that a strong brand has never been more valuable. In this buyer-led world to protect your brand it needs to be made stronger, and more resilient. It needs to become a rubber band brand.
Strong enough to hold a business together yet elastic enough able to cope with external pressures, rubber band brands come in all sizes (just like businesses). And ultimately, we all want to become one.
In this ebook you'll read about why a strong brand is critical to the financial success of your business, through attracting and retaining the right customers.
After reading this free ebook you will:
· Understand what brand positioning is
· Be clear about why it's so important to get right before investing in marketing
· Start to identify your own points of difference
· Begin developing your value proposition