Is your business website working hard day and night enabling you to reach your full marketing and sales goals?
A business website is one of the most important sales tools for any business, however many don't know the secrets to leveraging its full potential. Beautiful design is important when building a site but equally important is the ability to attract and convert prospects, enabling you to form relationships and create leads.
Our web team approaches the design and development of websites with a combination of brand, insight, science and marketing strategy to ensure that your website performs like the strongest member of your sales team.
What does a hard working website involve?
SEO & human-centred UX
Slow websites frustrate customers, and reduce conversions, which means less sales. Websites need to focus on the user's experience, while baking in SEO to make Google happy.
Potential customers need to know immediately who you are and what you can do for them. Explaining your value will move customers gently move down the sales funnel ready to meet you.
Don't forget mobile.
With more searches happening on mobile, than on desktop, it's never been more important that your website is responsive, and mobile friendly.
Ongoing content to attract
A beautiful website is nothing without a lead engine driving visitors to your site. Ongoing content generation and promotion acts as a magnet to attract customers.
See how our approach to business website design has made the difference for our customers