We are Melbourne's content marketing agency evangelists.
Where were we before content marketing entered our life? I tell you where, schlepping around trade shows, paying extortionate amounts for press, and in the dark about any of the effectiveness.
Content marketing has changed the game. You can now attract attention, rather than chase customers. We're believers, and we want you to believe it too.
Content marketing is the most powerful tool in marketing for awareness and lead generation.
Great content is more than words on a page; it’s the key to a robust bottom line. Your competition is fierce, and buying decisions often rest on research, and trust. Did you notice that research comes first? That’s where good content marketing steps in.
They see something interesting in their social media feed. They spent time reading your blog. They view content that has been carefully positioned to demonstrate an understanding of their needs, and well researched to be genuinely helpful and educational for their current situation.
And all this valuable information has been given away for free. It can't help but leave people imagining how else you're capable of helping them.
Content marketing allows brands to differentiate themselves through storytelling.
Storytelling breaks down barriers between your business and the business you need. Content marketing can make you easy to find and easy to sell, by allowing your brand to be inspiring, invaluable and human - because after all, large glass buildings don't buy, people do.
Content sets you apart from your competitors, establishes your business as a leading industry authority, and shows your customers you really know your stuff.
What sort of content marketing works best?
When it comes to content we're agnostic - we believe in the kind that works.
We consider and create all forms of content marketing that have the potential to attract customers or feed your sales team when determining the right content marketing solution for you, from infographics, a white paper, ebooks, videos, podcasts and more.
Whatever format it takes, high quality content needs to be engaging...
It must talk to your audience about things they care about. It lives firmly in their world, and frames their issues in their language. Bells ring, pennies drop.
Solve real problems...
Recognise and address the real friction, pain or issues that your audience is feeling. It should challenge preconceptions; open avenues to solutions.
Be based on solid theory and research...
First we learn, then we trust. Give them the benefit of your insight and experience, and speed the process up.
Tell a story that captures your audience, and makes them read on...
We're still emotionally-driven humans who are interested in solutions, not products, and stories, not numbers. Good stories, that compel people to change.
And do all this, while appealing to Google too.
Effective content needs to have the science baked in from the very start. Search engines and social media are the tools your audience goes to to look for help. Your content needs to be created to appear high in search results, across social media feeds and boost the rest of your site's appearance in organic search.
It's the SEO equivalent of Ginger Rogers; look gorgeous while doing everything Fred Astaire did, backwards and in heels.
So you'll need the right content marketing agency.
Our content marketing team makes it our business to really get to know your customers.
We help get your beautiful content in front of the right audience, through a targeted content marketing strategy based on clear and thoughtful customer personas and customer journey mapping that identifies moments of truth where your content can be most relevant and helpful.
We're a specialist content agency, and can help you develop an effective strategy with a range of content marketing services such as:
Customer journey mapping
Content marketing calendars
Social media marketing
How long does it take to see results?
We are an impatient bunch at the Revery and like things to move fast. We use a delightful combination of content amplification, digital advertising, SEO and email marketing to get your content seen, read and loved as fast as digitally possible.
From month one expect to see website traffic move up. However the best things come to those who wait so we ask you to stay the course for 6-12 months to see true business results. We then both get to do a punching the air, cheering to the sky dance of success.
To see the nitty gritty of content marketing overtime read here.
The Revery is a Melbourne-based content agency that specialises in creating effective content marketing strategies, and producing and amplifying high-quality content to make you stand out from the crowd.
If your content marketing strategy isn't paying off, you're wondering how much content you really need, or you just content marketing services to make your content more compelling, engaging and effective...