Good content needs to be able to cut through the clutter
We believe the best content marketing combines a relentless pursuit of what matters, troubles or excites your customers with beautiful creative. Because if it addresses topics that are important to them, and is dazzling to look at, your content will never be boring. Here are some examples that show what we mean.
Simplify your OSS: DonRiver
Principles of Injury Prevention: Bodycare
Sales presentation: Cloud Global Logistics
Customer Experience Training Deck: Noojee Contact Solutions
Is a Unified OSS Impossible to Achieve?: DonRiver
Minter Ellison Case Study: Data Solutions Group
The Future of Online Retails: Pronto Woven
Content marketing also needs to be effective
Getting the balance right between standing out from the crowd, while staying on brand and not going off message - but not being too serious…It’s no wonder content marketing seems so much easier for businesses trying to attract the attention of consumers. But if you're a business that has to justify every dollar spent with leads and new customers, there's also the need to develop a strategy which has a proven ROI.
You can also learn a lot from other B2B brands who are doing content marketing
Here are some stories about those we feel are finding interesting ways for their B2B content to connect with customers