We are a marketing agency that creates strong brands and brilliant content to give tech businesses a human face. We are The Revery.

An inbound marketing agency can help you create an irresistible tractor beam for customers.

We are an agency that helps businesses grow through inbound marketing - which is very simply, marketing that pulls customers to you.

You might be the most familiar with it when it takes the form of blogs, but any content - infographics, whitepapers, eBooks, videos, podcasts and more - that can attract potential customers looking for a solution is a form of inbound marketing.

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Inbound marketing is a slow but supremely effective way to build a customer base for B2B businesses. Here are 3 good reasons it should form part of your marketing arsenal

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1. Inbound is great way of generating properly qualified leads.

Genuine leads has always been the tension between marketing and sales. But inbound marketing collects valuable information each time a visitor to your site downloads new content. Add this up, and over time you have a complete picture of your client - and the beginnings of a beautiful friendship.

 
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2. Inbound is the only form of compound interest marketing.

Chances are your customers aren't keeping past copies of industry mags lying around to check out the ads. Billboards come and go. Social media is so quickly yesterday's news. But well-written content, based around the things you customers search for, provides an ongoing return on investment. New visitors and prospective leads each day, for every piece of content you produce.

 
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3. Inbound is surprisingly cost-effective.

And then there’s the cost. On average, B2B inbound leads cost 61% less than those generated by outbound marketing, with helpful blogs and social media activity offering the lowest cost per lead.

 

Sounds good in theory, but wondering how the strategy works in practice? Beautifully.

Building an inbound marketing strategy

 
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Stage 1:  Strategy

We start by developing the strategy -  by understanding your marketing goals, developing customer personas and mapping out an achievable content strategy with clear results in mind.

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Stage 2: Optimising

We make sure you're ready to catch leads as they come, by doing everything from optimising your website, setting you up on Hubspot to developing sales material for your team.

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Stage 3: Content

We produce cutting edge content marketing that demands attention and pulls customers in to start forming relationships with you.

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Stage 4: Results

We know marketing is nothing without genuine sales results. We track and report on each lead your inbound marketing campaign generates, so you can see it working right in front of you.

 

Want to learn more? Here's some agency thinking to give you a deeper dive into the beast that is inbound marketing.

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