We give you a marketing strategy with one goal in mind. More customers.
We create marketing strategies that focus on the customers who make you the most money - because we all want more of them, right? Then we help you apply that strategy across your whole business. We get you to your most profitable customers in the right place, with the right message at the right time.
A marketing strategy is more than just advertising
Our strategic marketing planning process starts with getting a full understanding of your current situation, the market and your competitor activity. We review your business objectives in order to make sure your marketing goals are firmly aligned. We then audit your existing activity before recommending a marketing strategy that uses only the right channels to move your customers down the purchase path, so that you get the biggest 'bang for buck'.
Our marketing planning process will provide you with:
- What makes you different from your competitors
- The most profitable segments to approach
- Meaningful insights into your target markets
- Tactics to attract more of the most profitable customers
- The best channels to communicate the message
- Recommendations on how to measure results
No one size-fits all marketing strategies here
To reach your customers at every touchpoint, we think you should have a number of marketing tools at your disposal. This could include a content marketing strategy, inbound marketing, search marketing, social media advertising or account-based marketing for a strategic approach that combines marketing with social selling.
If you're thinking about developing a marketing strategy, you might want to start by reading about how to start planning your marketing strategy. Or If you've got questions about the type of marketing strategy could suit your business, we're always happy to catch up over a coffee - let's talk.